ABOUT ERICK
Currently based in the Bluegrass, Erick finds new things to love about communications work everyday.
EDUCATION
Erick studied English Literature at Eastern Kentucky University and became the first in his family to earn a Bachelor of Arts in 2018. In 2023, he graduated from Butler University with a Master of Science in Strategic Communication.
Drawing from his roots as an educator, Erick takes pride in working with young people in his community and coaching students to achieve their academic and professional goals.
Additionally, when he’s not starting new projects, Erick enjoys:
Volunteering in his community and participating in mutual aid
Running 5 miles a day (he knows this is a little insane)
Watching and sharing video essays on YouTube and Tiktok
Practicing photography
Watching food documentaries
Hiking the Appalachian Mountains
SKILLS AND PROFICIENCIES
Erick's a digital native and self-starter whose curiosity drives him to learn new tools and innovate old systems for efficiency. He has strong familiarity with tools and platforms like:
ESSENTIALS: Microsoft 365, Google Suite, Grammarly, Mac and PC user interfaces
DESIGN: Adobe Creative Suite (InDesign, Lightroom, Photoshop, Illustrator), Canva, Figma
PROJECT MANAGEMENT: Asana, Project Management Institute (currently applying!)
ANALYTICS: Later.com, Meltwater, GA4, Looker Studio
WEB MANAGEMENT: WordPress, Yoast SEO, Google for Developers, Semrush
EMAIL CONTENT: MailChimp, SendGrid, Slate
ADVERTISING: Meta Ads, Google Ads, Reddit Ads, SnapChat Ads, Programmatic and StackAdapt, YouTube Ads
PROMPT ENGINEERING: ChatGPT, DALL-E, custom GPTs
WEB DEVELOPMENT: HTML, CSS, Python (currently learning!)
UX/UI DESIGN: Google UX Design Certificate (currently enrolled!)